Valued brands

Cigarette brands with leading sales on the global market are continuing to grow in price according to the results of research by London consulting agency Brand Finance.

20 world’s most expensive cigarette brands are in the table. There are also 3 additional items with brands founded in Russia and Ukraine, that are also included in Top-50 («LD», «Yava» and «Priluki»). 14 brands from top 20 are exposed in Russia. Six of them belong to Phillip Morris International, four – to BAT, three – to JTI and one – to South Korean KT&G (ESSE brand). Not all brands increase their prices similarly. If we stay inside the top 20, the general value of Philip Morris International brands’ in it has grown from 2016 to 2017 by 3969 mln USD. Second place with huge breakaway - ESSE from KT&G which has become 77 mln USD more expensive. On the 3rd place – four BAT’s brands with only 61 mln USD growth. And the dynamics of the general cost of JTI’s three brands («Camel», «Winston» and «Mevius») is negative (-81 mln USD), because «Camel» has become much cheaper. However, things go a little more balanced keeping in mind the dynamics of Top-50. At the latter part of the rating BAT’s brands that are well-known in Russia become more expensive: «Lucky Strike» and «Viceroy», JTI’s «LD» brand. PMI’s «Next» and «Virginia Slims» become cheaper (PMI’s breakaway is obviously still huge).


Since the cigarettes ads are prohibited and the amount of sales outlets with hidden tobacco products grows, the sales and value of the strongest brands should grow. It’s the prediction of classic marketing. This is what happens in real life, at least on the global scale. There are exceptions – «Camel» or «Kent». Peculiar situations on some exact markets also play their role.


In Russia, for example, the rapid growth of excise duties has bigger influence on brands’ dynamics than the total ban, and only cheap and obscure brands can grow. Customer votes with his money, and high quality promised by famous brand is not such a strong argument for him.


There is no special research on cigarette brands’ volume and price dynamics on the Russian market.

Brand Value (mln USD, USA) 2017:


Rate

Brand

Rights in Russia

2017

2016

Dynamics

1

Marlboro

FMI

32471

29935

2536

2

Pall Mall

ВАТ

6427

6201

226

3

Camel

JT

5781

6182

-401

4

L&M

FMI

5481

5032

449

5

New Port

NONE

5290

4968

6

Winston

JT

4406

4224

182

7

Sampoerna

NONE

3813

2868

8

Gold Flake

NONE

3535

3413

9

Copenhagen

NONE

2766

2334

10

Mevius

JT

2740

2602

138

11

Parliament

FMI

2353

2075

278

12

Kent

ВАТ

2297

2332

-35

13

Gudang Garam

NONE

2251

1854

14

Chesterfield

FMI

2249

1830

419

15

Dunhill

ВАТ

2231

2216

15

16

Grizzly

NONE

2171

2066

17

Philip Mprris

FMI

1837

1605

232

18

Bond Street

FMI

1764

1709

55

19

Rothmans

ВАТ

1631

1776

-145

20

ESSE

KT&G

1517

1440

77

…….

27

L-D

JT

991

865

126

…….

46

Yava

ВАТ

461

-

…….

59

Pryluky

ВАТ

372

-

Source: Independent title for tobacco industry «Tabachniy Magazin» №10-12 (187-189) October-December 2017.

Best in ecology in the industry in 2016

Best industry companies in several nominations are determined by voting, most of positions are corporate, which means there are several individual all-arounds. In 2017 it was the 16th voting.

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Best industry in 2016

Best industry companies in several nominations are determined by voting, most of positions are corporate, which means there are several individual all-arounds. In 2017 it was the 16th voting. The results are displayed on the infographics on this page.

More Info

Valued brands

Cigarette brands with leading sales on the global market are continuing to grow in price according to the results of research by London consulting agency Brand Finance.

More Info